Artery was created to drive causes and brands through art: free, inclusive, and capable of reaching people where arguments cannot. Each project starts with its own purpose, and from there, artists, artworks, exhibitions, and impact take shape.

From conception to live painting, from exhibition to auction, and from auction to impact: this is the process that transforms art into a strategic asset for brands and causes, connecting ideas with action in a more sensitive and direct way.

Concept and Artist Selection

Each project begins with a clear direction: a cause, a theme, or a specific context. This defines the focus of each edition and guides artists in creating their artworks.

The selection may take place through an open call or curation, depending on the needs of each edition. At the 2024 Jaguar Parade in Rio de Janeiro, the open call attracted

talent from across Brazil, with each artist offering their own interpretation of the cause. In Belém, in 2025, local curation ensured that the artworks were aligned with the culture and identity of the Amazon.

What remains unchanged is the intention to find the process that best suits the context of each edition and location, without giving up the diversity and creative freedom that make each collection of artworks unique.

Art in Motion: Live Painting in the Studio

At the first edition of Art for Pets, the studio went far beyond live painting.

With the selected artists, the artworks begin to take shape in front of the public. Open studios are set up in high-traffic locations such as shopping malls and airports. Over the years, more than 600 artists have participated in our projects, always engaging directly and exchanging ideas with people who follow the creative process up close. More than the final result, what stands out is the process itself unfolding live, right before the audience’s eyes.

At the first edition of Art for Pets, in São Paulo, the studio went beyond live painting. A children’s area featured activities designed to stimulate creativity and encourage interaction with the animal welfare cause. During the painting period, an adoption event was also held in partnership with Instituto Caramelo, bringing together dozens of animals and enabling responsible adoptions on site.

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Um post compartilhado por Art for Pets (@artforpets.art)

An Exhibition the Entire City Can Experience

Once the paintings are completed, the artworks occupy public spaces across the city, with free and inclusive access, including for people with reduced mobility. Across our projects, more than 670 artworks have been exhibited for approximately 1,000 days in high-traffic locations in Brazil and around the world.

The choice of locations is not random. The artworks occupy iconic spaces in cities and also reach public schools, cultural centers, and community spaces, democratizing access to art and bringing each project to different audiences and territories. At Art of Love São Paulo 2024, artists from local communities painted and exhibited their works in these spaces, reinforcing the city’s role and the importance of art as a tool for inclusion.

The exhibition is where the project reaches its greatest scale. The artworks become part of everyday city life and expand their reach organically, both on the streets and through social media and the press. This translates into genuine visibility for partner brands, which become part of a living cultural experience, while the city gains more color and a closer connection with the people who move through it.

The Auction and the Destination of the Funds

Once the artworks are on display, the auction becomes part of the project. The online platform allows anyone to follow the process and place bids, connecting those who see the sculptures on the streets with those participating remotely. In some editions, there is also an in-person event, usually in a cocktail format, bringing together artists, press, partners, and collaborators.

More than a transaction, each bid is an act of support for a cause. The funds raised are directed to the NGOs associated with each project, which work directly in the areas that inspire each edition. Across its projects, Artery has already raised more than R$3.5 million through auctions.

Those who acquire an artwork are not simply purchasing a sculpture, but a unique piece with its own story and purpose.

Jaguar Parade Store: Art You Can Take Home

The journey does not end with the auction. The Jaguar Parade Store was created to bring the public even closer to the artistic universe of the exhibition, offering an accessible way to become part of it. The miniatures are official replicas of the sculptures that occupied cities around the world, handcrafted and hand-painted by artists at Studio Artery, in Florianópolis.

Each piece is made to order, with the same care and attention given to a full-scale artwork. Purchasing a miniature is a way to directly support the artists and the cause behind each project, bringing home a piece of the exhibition and the purpose it represents.

Art, Cause, and Movement

From idea to auction, from the streets to your home, each Artery project follows a journey in which art, cause, and community come together. It is not an isolated event, but an ecosystem that is renewed with each edition, in every city, and with every artist who contributes their vision to the whole.

Throughout this journey, more than 80 million people have already been directly impacted by Artery’s projects, and hundreds of artists have brought their work to the streets. These numbers continue to grow with each new edition, as does Artery’s commitment to art, causes, and the people who make it all possible.